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What is Reeboks relationship with the National Football League (NFL)?

April 26, 2017football league National NFL reebok relationship

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What is Reeboks relationship with the National Football League (NFL)?

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In December 2000, Reebok and the National Football League announced the formation of an exclusive partnership that serves as a foundation of the NFL’s restructured consumer products business. The NFL granted a long-term exclusive license to Reebok beginning in the 2002 NFL season to manufacture, market and sell NFL licensed merchandise for all NFL teams. The license includes on-field uniforms, sideline apparel, practice apparel, NFL-branded footwear and an NFL-branded apparel line. Reebok has created new market segmentations that include several new product categories, such as Equipment and Classics.