What is really the Difference Between Goals and Objectives ?
A goal is where you want to be and objectives are the steps taken to reach the goal. Goal: A goal is a brief, clear statement of an outcome to be reached within a timeframe such as 3-5 years. A goal is a broad, general, tangible, and descriptive statement. It does not say how to do something, but rather what the results will look like. It is measurable both in terms of quality and quantity. It is time based. It is achievable. It is a stretch from where we are now. Above all, it is singular. Objectives: In comparison, an objective is a specific, measurable, actionable, realistic, and time-bound condition that must be attained in order to accomplish a particular goal. Objectives define the actions must be taken within a year to reach the strategic goals. For example, if an organization has a goal to grow revenues. An objective to achieve the goal may be introduce 2 new products by 2020 Q3. Other examples of common objectives are, increase revenue by x% in 2020, reduce overhead cost …
