What is Q Methodology?
Q Methodology is a research method used to study people’s “subjectivity” — that is, their viewpoint. Q Methodology was originally developed by William Stephenson (1902-1989), an Englishman trained in physics (Ph.D., 1926), psychology (Ph.D., 1929) and psychometrics under the tutelage of Charles Spearman and Sir Cyril Burt. It has been used both in clinical settings for assessing patients, as well as in research settings to examine how people think about a topic.