What is publicity / public relations / PR?
Publicity, Public Relations, or “PR” is the art of gaining media and public exposure for your company, product or service through communication techniques. The most popular publicity vehicles are the distribution of articles, news releases, and pitch letters. Publicity is different than advertising since you do not directly pay for publicity (unless you hire someone to conduct your publicity campaign). Instead of purchasing advertising, you can use publicity techniques to “spread the news” about your product for less cost and higher-impact than advertising.
