What is public relations and how can it benefit an individual, organization, or company?
Public relations is the art and science of building relationships with a variety of publics. Those relationships can, in turn, serve as vehicles for education and influence, whether the subject at hand is product, issue, service, image or personality driven. Public relations is a powerful tool and when used responsibly, properly and with respect for professional groups, the news media and public, it can help shape opinions, purchasing and investment decisions, and ultimately your company’s bottom line.
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