What is Prospect Research?
• Prospect Research is a Small Investment for a Large Return – Unlike traditional direct-mail and telemarketing campaigns, where a positive result can be a gift of just $10, prospect research yields individual gifts of $10,000, $100,000 and even $1,000,000 or more. Even a single gift that your organization earns with the direction of Grant Prospector can return your investment in prospect research several times over. • Prospect Research is Getting the Scoop on your Competitors. Grant Prospector can tell you about the foundation grants that others in your field are managing to get. • Prospect Research is About Determining the Ask – Asking for too little is even worse than asking for too much. Grant Prospector™ will help you determine the optimum request for each prospect based on its giving history and capacity. • Prospect Research is About Current Donors, Too – Just because a donor has given to your organization for years doesn’t mean the source is tapped out. Grant Prospector™ can tel
