What is promotion and what does a promoter do?
Promotion is the art of selecting and using a variety of forms of marketing tools to gain credibility and interest by the end user. Depending on the intended purpose or use of the promotion, these efforts can target record labels, publishers, retail outlets, radio stations and the general music buying public. An experienced promoter can make all the difference in creating the necessary “buzz” about an artist and or CD. HMM and JRP have established relationships with organizations that will assist artists we work with in promoting their material effectively.
