What is Promo Use and how is it accounted for?
Certain Marketing, Group Sales or Public Relations initiatives require the respective departments to provide complimentary lodging to different sponsors, media personnel, trip leaders, etc. This complimentary lodging is used in many cases in exchange for promotion of The Village At Squaw Valley’s lodging program. It is this complimentary lodging that is recorded as ‘comp expense’ or ‘comp income.’ The total lodging cost of the promotional use is divided among all rental units in the rental program on an equal basis with the promotional unit being paid the full published rate minus the unit’s equal share of the cost of the promotional nights used.
