What Is Print Advertisement?
Before considering ways to develop and distribute a print advertisement, let us consider what a print ad is. A print advertisement is a message designed to let people know what you have to sell, how they might benefit from it, and how they can do business with you. Ads are flexible and can be targeted to specific groups in a community. A well-written ad is brief, straightforward, and contains only the information most relevant for creating interest in your business. The two major types of print ads are display and classified. A third less common type is the scatter ad. Entrepreneurs can purchase space for ads in three major kinds of publications: newspapers, magazines, and directories.
