What is PPC (pay-per-click) advertising?
PPC ads are sponsored links seen on search engines such as Google and Yahoo. These ads are displayed at the top of search engine results when certain keywords are searched and are displayed in order based on bids made for each keyword. The advertiser then ONLY pays when the ad is clicked. Pay-Per-Click can produce large revenues for businesses of any size. Whether you are a local or nationwide business your PPC campaign can be optimized to target only the areas that you do business. What is the advantage of PPC advertising? In stark contrast to other forms of advertising, PPC can produce a guaranteed return on investment(ROI).How? By using your website’s existing conversion rates and average sale, Double Helix can help you determine a bid threshold to ensure that every PPC advertising dollar works. Double Helix then monitors each campaign thoroughly and professionally to enhance revenue streams and provide a healthy ROI. Already managing a PPC Campaign? Chances are it is not meeting yo
