What is PPC or Pay Per Click?
Pay per click (PPC) is an advertising technique used on websites, advertising networks, and search engines. Advertisers bid on “keywords” that they believe their target market (people they think would be interested in their offer) would type in the search bar when they are looking for their type of product or service. These ads are called “sponsored links” or “sponsored ads” and appear next to and sometimes above the natural or organic results on the page. The advertiser pays only when the user clicks on the ad.PPC engines can be categorized in “Keyword”, “Product”, “Service” engines. However, a number of companies may fall in two or more categories. More models are continually being developed. Currently, pay per click programs do not generate any revenue from site traffic to web sites using these programs. Only when visitors click on banner advertisements or pop-ups is revenue generated.
