What is PPC and how can it help my business?
The unique advantages of paid search marketing are: Control, Measurability and Timing. With paid search you are in complete Control of your campaign, choosing exactly which keywords you want your potential customers to see your add for. With paid search you can Measure everything from the click to impression to conversion to click through rate and more allowing you to get the most for your money. Finally and most importantly is Timing. Customers are searching for exactly what you’re offering at the exact moment your brand is presented to them. Nothing is more powerful than that.
