What is Positive Energy?
Catherine Potter: Every energy utility faces a fundamental challenge of balancing supply with demand. They can add more capacity or they can reduce demand to make the math work. We help utilities reduce demand in the residential sector, by providing tools and ideas that encourage and enable consumers to reduce energy use. In this way, utilities can look at us as an efficiency power plant. Our core product is the Home Energy Report. Our software generates a customized report for each home. Each report compares the consumer’s energy use to similar nearby homes. For the first time, residential customers are able to see their home’s energy use in the context of other homes’ energy use. The foundation of this product is the research on behavior change from one of our board members, Robert Cialdini. His research shows that when users see their own behavior in the context of what their neighbors are doing, they are more motivated to make a change. As a complement to our Home Energy Report, we
