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What is porosity and why is it important?

porosity
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What is porosity and why is it important?

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Porosity is the hair’s ability to absorb and retain moisture. Porosity is a critically important factor in determining one’s curly hair care. Since moisture is what defines and shapes our curls, the inability to keep moisture within the hair shaft will defeat the most valiant efforts to maximize curl potential. Check out this article– The Curl Whisperer on Porosity.

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