What is Pitney Bowes using mobile for?
Pitney Bowes is using mobile as an integrated component of our marketing campaigns at key trade shows and events to help drive awareness and foot traffic to our booth. We have been tailoring mobile and other marketing elements for each venue according to the audience and location. Integrated marketing elements have included text messaging, direct mail, leaflets in registration bags and non-traditional tactics like bus-wraps. Have the text message efforts worked out so far? We have received very positive feedback so far from trade show and event attendees.
