What is Pilkingtons marketing strategy for Pilkington Activ™?
A. On the commercial project side, we are increasing awareness of Pilkington Activ™ Self-Cleaning Glass and Pilkington Activ Suncool™ among architects through advertisements, award sponsorship and competitions. At the same time, we are targeting architects who have live projects that may be suitable for Pilkington Activ™. We are also targeting marketing efforts at the social housing market, where there are considerable opportunities in three storey and above dwellings, plus consumers via TV advertising and PR.
