What is personalizing? Why is it so good?
Personalizing means putting a name(s), date (year), or phrase (Christmas Greeting) on an ornament to the buyer’s specification. This is done while the customer waits and tells you what to write and how to spell the names they want inscribed on the ornament. Personalizing ornaments create more sales and add value to a customer’s purchase. When asked “How much do these cost?” we usually reply, “They cost $12.99 and that includes the personalization.” Personalizing ornaments makes them look really really cute. Customers just love them when they are done to order, and feel like they have created a special gift or family treasure. Personalizing an ornament usually turns a one ornament sale into a multiple ornament sale.
