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What is Performance Marketing?

April 26, 2017Marketing PERFORMANCE

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What is Performance Marketing?

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Performance marketing is essentially low risk marketing, meaning you only pay when a lead or sale is generated. Unlike traditional marketing where you pay for an advertisement up front, advertisers only pay when a lead or sale is generated.

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Performance marketing is essentially low risk marketing, meaning you only pay when a lead or sale is generated. Unlike traditional marketing where you pay for an advertisement up front, advertisers only pay when they get positive results.