What is PBS KIDS’ mission?
PBS KIDS is committed to making a positive impact on the lives of children through curriculum-based entertainment with positive role models and content designed to nurture a child’s total well-being. With a 360-degree approach towards learning and reaching children, PBS KIDS leverages the full spectrum of media and technology to build knowledge, critical thinking, imagination and curiosity. PBS KIDS encourages children to interact as respectful citizens in a diverse society. By involving parents, teachers, caregivers and communities as learning partners, PBS KIDS helps to empower children for success in school and in life. PBS’ bottom line is measured by how much it contributes to the welfare of America’s children. PBS’s children’s media and family and educator resources include PBS KIDS and PBS KIDS GO! television series, pbskids.org, pbskidsgo.org, PBS Parents, PBS Teachers, PBS KIDS Raising Readers and literacy events across the country. PBS is a nonprofit media enterprise owned and
