What is pay per click Search Engine Marketing?
The major search engines (Google, Ninemsn, Yahoo! and Sensis) all provide pay per click advertising space within their search results. Freestyle Media can manage and optimise your pay per click search engine marketing. Features of Search Engine Marketing • Very accountable as every click can be tracked • Cost effective since you only pay when someone clicks • Extremely targeted since users are already searching for your keyword The Pay per Click model When you advertise within a search engine you are charged on a per click basis. Thus you only pay for when people click on your advertisement. Key elements of Pay Per Click Search Engine Marketing • Keyword selection – Select which keywords to target. Select the keywords that users search for not just guessing. • Advertisement copy (I.e. what the actual advertisement reads) • The landing page that the advertisement goes to Why do Pay Per Click search engine marketing? Most internet users and your customers use search engines to find thing
