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What is Pay-Per-Click (PPC) Optimization and Management?

April 26, 2017Management optimization pay-per-click ppc

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What is Pay-Per-Click (PPC) Optimization and Management?

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Pay per click optimization and management is the continual process of making your Google AdWords and Yahoo! PPC Campaigns generate better results. For example, more visitors, higher CTR’s (click through rates), lower cost per conversion, etc.