What is Pay-Per-Click Marketing?
It is a medium used by advertisers who wish to elicit targeted traffic, the most sought after traffic there is, to their website. It allows them to control their ranking on search result listings by bidding on keywords directly related to their website. Whichever advertiser bids the most on a common keyword or phrase gets the highest listing. Bids can be as low as a $0.01 to as high as several dollars. PPC marketing is considered to be one of the hottest and fastest-growing industries online. Advertisers love it because it is the cheapest, easiest and most effective way to market on the Internet.