What is pay-per-click keyword advertising?
A Pay Per Click (also known as Pay Per Ranking, Pay Per Placement or Pay Per Position) search engine enables you to list your site at the top of the search engine results. You pay only when a searcher or clicker (I use these terms interchangeably) clicks on your listing and connects to your site. You don t pay to list, you only pay for clicks or click-throughs. You advertise and drive traffic to your website by selecting keywords that refer to your product or service. PPC search engines allow the market to determine how much you will pay for each keyword. For each keyword, you determine how much you are willing to spend. The higher you bid the higher you will appear in the search results. Popular keywords with many bidders means higher pay-per-click rate per position you want. For example, you may wish to bid $.24 for the word “lavender” to appear as the first choice searchers see when they search for the term “lavender”. If a competitor of yours chooses to bid $.35 for that top positi
