What is pay per click advertising (sponsored listings in Google-speak)?
Lets use Google as an example. A keyword search generates and displays two types of results listings. The results on the left side of the page are known as organic or natural listings. Search engines such as Google use complex proprietary indexing patterns and algorithms to determine ranking of organic results. (Elevating website ranking within the organic results can be accomplished by undertaking Search Engine Optimization.) There are also website listings on the left side of the page. These are known as sponsored listings or pay per clicks. Pay per click advertising provides business owners the opportunity to generate quality traffic to their website by bidding on keywords. For example, if you are a carpet cleaning business serving the Seattle area, you might bid on the keyword string Seattle carpet cleaning. A web user in the Seattle area who is in need of having their carpets cleaned is likely to input the keyword string Seattle carpet cleaning (or some variation thereof) into a g
