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What is pay-per-click advertising (PPC)?

April 26, 2017Advertising pay-per-click ppc

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What is pay-per-click advertising (PPC)?

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Pay-Per-Click advertising allows you to bid on specific phrases and pay a certain amount of money every time someone clicks your listing. Along with the bidding and keyword phrase selection you also have the ads that display as your listings. These ads are the key to attracting searchers attention and getting them to click on your listing over the others. It allows you to more precisely manage where you show up, and how often.