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What is Pay-for-Performance?

April 26, 2017pay-for-performance

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What is Pay-for-Performance?

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Pay-for-performance (PFP) or pay-per-click (PPC) or pay-per-lead (PPL) are all forms of online advertising where a marketer pays for results rather than paying to reach a particular audience. Pay-for-performance (PFP) is the best form of advertising because you only pay for results. If you don’t get the results, if you don’t get visitors to your website it costs you nothing.