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What is “paid search”?

paid search
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What is “paid search”?

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Paid search advertising consists of placing text ads on search engines by bidding on targeted keywords – the higher you bid, the higher up in the results you appear. Also known as pay-per-click advertising because you only pay the price you bid for each time some one clicks through to your store.

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One of the hottest trends in Internet marketing is paid search, also known as sponsored search. As its name implies, paid searches are advertisements …

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*Sadly, we had to bring back ads too. Hopefully more targeted.