What is “Paid Search” or “Search Engine Marketing”?
Paid Search campaigns, (also known as Search Engine Marketing, or SEM) are text ads for your business that appear in the “sponsored links” section of Google and other search engines. (In most cases, this section appears above and next to the search results listings). The cost of these ads will vary depending on your business, the keywords you want to buy and the search engine on which you want them to appear. Paid Search can be an effective component of your site’s marketing – and when used in conjunction with Search Engine Optimization can lead to significant increases in traffic and sales for your site. Check out our Guaranteed Clicks program for more about boosting traffic through a paid search campaign.
