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What is “outreach”?

Outreach
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What is “outreach”?

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Outreach is the marketing and promotion of the program out to the community and targeted audience. This can take shape in the form of publicity (press kits, posters, etc.), the completion of a web site and screenings to support the broadcast of the program.

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“Outreach” is any activity that involves sharing astronomy with your community, with youth groups, or with your astronomy club members. An “outreach event” is when you use of any part of the Outreach ToolKits or other Night Sky Network resources in any setting where one or more of your club members are presenting information on astronomy to any number of other people. All of these are examples of events as long as you use some part of the Outreach ToolKits or NSN resources: a star party, a presentation for your club members, a presentation or star party for a youth or community group, a demo set up at a science museum, a classroom activity or science fair, a gathering at your house where you take a group of friends outside to look at the sky. In addition, an “event” can be an article you write for a club newsletter or local newspaper or a spot on a local radio or TV show about the Outreach ToolKit, about the NASA missions featured in the ToolKit, or about the Night Sky Network program.

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