What is our philosophy of how best to make PR for professional services organisations work?
The Da Vinci approach to PR for professional services organisations is based around the philosophy that these organisations should seek above all to promote the expertise, experience and track record of their senior professionals. After all, it is precisely that expertise, experience and track record which are responsible for the organisations success and which win it relationships with new clients. We believe that by spreading the word about this professional capability, the PR campaign can play an overwhelmingly important role in your business development. There are several practical ways to `spread the word in this way, and Da Vinci Public Relations has experience of all of them. We are adept, for example, at writing and placing news releases for professional services organisations, arranging meetings between journalists and senior professionals, writing up case studies, getting professionals to speak on TV/radio or at conferences, and so on. However, in general the most effective m
