What is ORAC and whats all the fuss about it?
A. ORAC (Oxygen Radical Absorbance Capacity) is a non-official, non-governmental, private for-pay service that puts a product through a simple test that results in a number that represents what they call “total antioxidant power.” There are many different classes of antioxidants, however, and they each work differently. To a scientist, the ORAC number means little because it does not give specific information about what kinds of antioxidants are present. Because the test is so limited in what it measures, we have never done an ORAC test on Goji Juice.
