What is “Optimizing”?
In their most basic form, web sites are lines of code consisting of words. Your web browser, typically Internet Explorer, interprets these lines of instructions, and produces the image you see on your screen. When search engines browse the internet, they are looking for particular lines of code that descibe the site and it’s content. If the web site has not been designed with this information, the search engine will have difficulty categorizing your site.
