What is Opt-in/Opt-out and why is it required for Maintained web sites?
Opt-in or -out applies only to, and is required for, email sent through Undercroft Network Maintained sites but is recommended for all who send mass emails. This gives recipients options to be on your mailing list or be removed. During the Opt-in procedure potential subscribers are asked to respond in a way that proves that they sent the request and that they are indeed a human and not a machine crawling the web to spread SPAM or malware. It is an effort to decrease SPAM complaints and preserve access to your audience. After countless complaints from email recipients, many ISP’s have began blocking email they consider to be SPAM and blocking or restricting their outgoing port to a maximum number of emails or recipients. Read our Acceptable-Email-Use Policy which applies to newsletters and mass mailings sent through the Undercroft Network mail server, not through an internet service provider.
