What is “opt-in” direct email?
“Opt-in” direct email is the practice of sending commercial e-mail to recipients that HAVE agreed to receive messages on a particular subject. Opt-in lists fully disclose the list owner’s commercial purposes and allow list members to access, modify, or delete their personal information at any time. How does opt-in differ from unsolicited bulk email (spam)? Bulk emailing (which is commonly referred to as “spam” or “spamming”) is the practice of transmitting mass quantities of e-mail to large lists of “unqualified” email addresses. These lists are harvested without the recipients’ knowledge or consent from newsgroups, chat rooms, Web sites, and member directories. Therefore, these lists are generally less expensive than opt-in lists. Why should I use opt-in email vs. bulk email lists? Opt-in lists offer marketers a “politically correct” way to reach their target audience on the net. While using bulk e-mail lists is cheaper, the practice in itself is extremely controversial. You must be v
