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What is opinion leading media?

April 26, 2017Leading media Opinion

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What is opinion leading media?

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One of the methodologies in selecting opinion leading media is to use media that are most cited, have an impact on other media and therefore have the biggest importance within a country.Note that the selection of media should represent all parts of the society. As the rest of the media tend to follow trends set by opinion leading media, there is no need to encode all media published in the country. Selecting media according to online availability rather then importance is not a good approach to reliable data.