What is operational business intelligence?
by Dan Power Editor, DSSResources.com For 50 years, managers have wanted information systems to provide facts to guide operational business decision making (cf., Luhn, 1958). These systems are variously called data-driven DSS, retrieval systems, active data warehouses and business intelligence systems. Systems that focus on operations data and operations decision making are often termed operational business intelligence (BI) systems. Technology has improved tremendously and it is much faster now to capture, extract, load and retrieve operational data to support real-time action taking and operational performance analysis and monitoring. It is realistic to build operational data-driven, business intelligence DSS. Many consultants and observers of business intelligence applications like Claudia Imhoff, Cindi Howson and Ron Swift have identified operational BI as an important trend. Imhoff states operational BI means “speeding up the analytics and embedding them in operational processes (
