What is Online Public Relations?
Online Public Relations is a complex and evolving extension of your brand, but online. Your customers, competitors and the media are going to discuss your brand online in a variety of methods including media outlets, social media sources, direct feeds and even consumer feedback loops. The objective is to become fully engaged in this dialogue, providing content to these new media distribution points of influence, effectively shaping the marketplace perception and increasing the awareness of your brand. Full scale Online Public Relations is a new, and evolving practice – and is often considered an extension of core brand management. In the modern online landscape, social media combines with traditional public relations to form a complex stream of both professional and user generated content. Having control of your brand in this space is critical to your ability to thrive in the new environment. What is the Lucid Agency strategy for Online Public Relations? We develop our Online Public Re
