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What is online behavioural advertising?

April 26, 2017Advertising behavioural online

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What is online behavioural advertising?

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Online behavioural advertising is a way of using information about your web browsing activity to group you with other users into interest groups and serve you advertisements based upon these interests. Behavioural advertising differs from other forms of advertising on the internet such as contextual advertising, which is provided in response to your current, session-based activities (including search queries or websites visited).