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What is online behavioral advertising?

April 26, 2017Advertising behavioral online

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What is online behavioral advertising?

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Many of the advertisements displayed on Web pages are not selected and delivered by the website visited by a consumer, but instead by network advertising companies that manage and provide advertising for numerous unrelated websites. These companies collect information about users’ online activities and use it for behavioral advertising. Online behavioral advertising is the practice of tracking an individual’s online activities in order to deliver advertising tailored to the individual’s interests.