What is online ad positioning and pricing?
When you sign up as an Advertiser, you select keywords for your ad campaign that are most relevant to your Web site or business. Ads are displayed in CR Search from most visible and clicked on (top middle three positions) and down the right hand side (remaining seven positions) on the first page of a search. You bid against competitors for those keywords for one of these position. In any of these positions, we can serve text, banner or video ads. Your ad position is determined by either Pay-Per-Click (PPC). With PPC, you are only charged when someone searches for your type of business or organization and then click on your ad, either taking the searcher to your Web Site or playing a video commercial. You can also bid and register a keyword for 24-hour periods and assure your ad position at a flat rate regardless of the number of clicks. This is called Key-Word-Registration (KWR).
