What is off-site optimization?
Both search engines and individual visitors can be directed to your website in a number of different ways. One, of course, is by going to your actual domain name. Some of the other ways are by links from various types of websites, blogs, advertisements, e-zines, directories, and the search engines themselves. By direct submission, link exchanges, buying links, blogging, directory submissions and article submissions you can create links going to your site from other locations. These links help the overall popularity of your site which can improve your search engine rankings. They also give multiple entryways to your website.
