What is “non personally identifiable information” (“non-PII”)?
“Non-personally identifiable information” is information that cannot identify a particular person. This type of information includes a user’s Internet Service Provider, a computer’s operating system and browser type, and a unique DoubleClick DART cookie ID. DoubleClick’s ad-serving and search products utilize non-PII. Some of our clients may associate PII that you have given them (for example, a customer number, if you have registered at or purchased from their websites), with their advertising campaigns. Although this customer number may be passed from the client to DoubleClick’s ad servers during the ad delivery process, DoubleClick cannot recognize this information as PII and cannot link it to any person. What is “sensitive information?” To DoubleClick, “sensitive information” categorically includes but is not limited to data related to an individual’s health or medical condition, sexual behavior or orientation, or detailed personal finances, information that appears to relate to ch
Related Questions
- How will NACE, or the Rice University Center for Student Professional Development, use the personally identifiable information collected?
- How Will NACE or the NYU’s Wasserman Center for Career Development Use Personally Identifiable Information Collected?
- How Will NACE or Tippie MBA Career Services Use Personally Identifiable Information Collected?
