What is Noches de Fábrika?
By creating a new social trend in the “Spanglish” market, Fábrika has turned the parties and events into a movement. Going out has become more of an experience, in which young Hispanic Americans feel the need to be identified with their cultural background. Art exhibitions, live concerts, CD releases, listening parties, movie pre-launch parties, as well as product branding; are some of the events produced reaching 2000 to 2500 people weekly. Also, through showcases it’s possible to expose new talents to decision makers in the music industry, press and most important a crowd that is willing to listen to new sounds and rhythms. Noches de Fábrika provides a unique way of targeting party and concertgoers from ages 21-35 by continually exposing them new products and musical styles.
