What is Nigo’s future at A Bathing Ape®?
Opening the store in New York and transferring over the image the brand has in Tokyo. It’ll be a shop kids won’t be able to afford that easily – not like the shops in shopping centres. Ape is high quality. Our sneakers can cost up to $450 US. These days the US is a bit like Tokyo was a few years ago. I tell you, ten years ago in Tokyo people used to queue up in front of shops to buy Nikes. That’s what it’s like now in the states. I’m really curious to see what things will be like in the US in another ten years time. There are other things too. Pharrell and I are about to open a shop selling the BBC brand. This will make two shops over there, though the BBC one will have more of a “Pharrell” imprint. I’ve learned a lot from him and he’s given me a lot of new ideas. I often create shapes and fabrics based on what he does. I’m really happy but we’ll see how it works out. Personally, I’m positive about it. I’m very lucky (he laughs) and when I look to the future I still see street-wear. If
