What is “niche” marketing and how does it apply to me?
Not a totally easy question to answer, but once understood, revolutionary. In some ways just about all advertising can be considered niche advertising. Wherever you place advertising you are going to reach a specific segment of the population. So putting an ad in your local newspaper is targeting the niche that is defined by the circulation area of the newspaper. But that is far too broad a definition. Real niche marketing requires that you define your audience segmentation, determine how best to reach them and effectively provide them with goods and services that will satisfy them. Everyone knows the saying that “20 percent of buyers consume 80 percent of product volume,” you deal with that every day. The real trick is identifying ahead of time just who that 20 percent consists of and getting more of them than your competition. In it’s simplest form, HV/Net helps you instantly identify your niche. For instance, if you are a B&B in Putnam County your advertising is simply not going to
