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What is New Zealand New Thinking?

April 26, 2017new zealand new zealand new thinking

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What is New Zealand New Thinking?

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a.New Zealand New Thinking is a programme designed to build awareness of New Zealand from a trade and investment perspective as a creative, innovative and technologically advanced country. The current programme was initiated in December 2002 to complement the government’s Growth and Innovation framework. It has been developed by New Zealand Trade and Enterprise, the government’s national economic development agency. The brand proposition is New Zealand New Thinking. This proposition is based on what we do, for example our competency and what we stand for now and in the future. The proposition identifies the point of difference that New Zealanders offer from a trade and investment perspective. The key audiences for this message are investors, buyers, migrants and international media.