What is new media doing to consumer psychology?
No doubt one of the biggest impacts new media has had on psychology is the insatiable need for instant gratification. Indeed, the whole Generation Y has been branded as being addicted to instant gratification. However there is also another psychological trend that new media has brought about, one that is directly contrary to instant gratification. I call this trend Delayed Onset Gratification, or the D.O.G. Rock ‘n’ roll ain’t what it used to be Lets take rock concerts as an example. It used to be that when your favourite rock bank played their hit ballad, everyone in the crowd would pull out their lighters and wave them around, causing an impressive and highly emotional effect. That doesn’t really happen anymore, and not just because of effective anti-smoking advertising. Now, everyone pulls out their smart phones or digital cameras and records the experience so that they can enjoy it again later, and share it with friends not lucky enough to get a ticket to the concert. Thankfully to
