What is naturalistic observation, and what is its major advantage?
a. Researchers observe behaviour in a natural setting e.g. animal behaviour. b. A method of observation, commonly used by psychologists and behavioral scientists, that involves observing subjects in their natural habitats. Researchers take great care in avoiding interfering with the behaviour they are observing, by using unobtrusive methods. 14. What problems can occur when conducting naturalistic observation? a. A disadvantage is that it can take a long time before ‘true’ results can be obtained as the natural setting may be interfered with by the observer. b. The presence of an observer may alter the behaviour of the observed. 15. Explain what random sampling is, and why survey researchers use it. a. In random sampling, every member of the population has an equal probability of being chosen to participate in the survey. b. Surveys are an efficient method for collecting a large amount of information about people’s opinions and lifestyles. 16. What are some advantages and disadvantages
