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What is natural search engine optimization (SEO)?

April 26, 2017natural optimization search engine SEO

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What is natural search engine optimization (SEO)?

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Natural, or Organic, Search Engine Optimization (SEO) is a series of techniques used to drive a site to the top of the natural listings on a search engine. Efforts are focused on both on-page factors and link building. An often neglected aspect of SEO is the selection of effective, high-impact keywords. If you optimize on the wrong keywords, the ROI will be non-existent. Lastly, SEO must ensure that a site is indexed by the search engines. If a search engine does not know about a particular page, it certainly can’t return that page for a query.