What is my aesthetic philosophy of web design?
I tend to divide most web sites into two categories with different goals and strategies: • Entertainment Typically, entertainment sites … • Market products such as a movie or a television series • Engage the visitor’s imagination and curiosity • Seduce the visitor into investigating the site and investing time • Feature splashy graphics and animation — which might take a while to load Entertainment sites include … • Movie sites such as blairwitch.com and requiemforadream.com • Official fan sites • Informative Usually, informative sites … • Dispense information, which the visitor has requested • Feature intuitive navigation • Feature form that follows function • Feature easy to read text and “clean” layout • Don’t distract the visitor with intrusive graphics and animation • Load quickly Information sites include: • eCommerce sites such as eBay and Amazon • News sites • Government sites • Educational sites • Search Engines like Google • Portals like Yahoo and MSN • Corporate intra
